Is SEO Compatible with ISO 9001?

“Quality” being defined as the ability to deliver to pre-defined requirements – can an SEO (Search Engine Optimisation) company ever really deliver quality, with so many variables & the output being so unpredictable?

At QM.UK we have tried 3 different SEO companies over the years; all at least guaranteeing they would improve our website positioning on the major search engines. Alas none delivered, but actually dropped our site in the ratings.

So can an SEO Company ever achieve ISO 9001 Certification – YES, it can….

I often advise that ISO 9001 is certification of your Management System, not your product or service. Certification to the standard confirms your Management System has achieved a standard that can ensure consistency of process & quality of output. If the requirement is a Ford Fiesta you consistently deliver a Ford Fiesta, same if it is a Rolls Royce. Trouble with SEO is, even with a system in place, the output still varies!

I therefore have had to change my view that ISO 9001 Certifies a company’s ability to deliver to pre-defined requirements – it can only “maximize likelihood” of a pre-defined output.

For an SEO company to achieve ISO 9001 it would have to demonstrate consistency of processes and that it has the necessary tools in place to measure against planned results and make improvements where possible. It is similar for Telemarketing firms for whom we have delivered ISO 9001 UKAS Certifications.

So personally I would still recommend selecting an SEO company that has ISO 9001 Certification, as it does demonstrate in a sector open to such change and variables – they at least have certified systems to measure & maximize performance, increasing the “Likelihood” of your desired outcome – ROI.

Or just type SEO into Google and see how well they have optimized their own website 🙂

QM.UK

ISO 9001, ISO 14001 & ISO 27001 – UKAS ISO Assessors or ISO Consultants?

ISO 9001, ISO 14001 & ISO 27001 – UKAS ISO Assessors or ISO Consultants?

There still seems to be general confusion between the Roles of the “Consultant” & the Assessor”.

It is like sitting a GCSE. Teachers give you the tools and prepare you for the exam, independent & impartial examiners mark your papers. Achieve the correct mark you pass. The independent marking is key to assuring standards.

For ISO 9001, ISO 27001 & ISO 14001 the consultant prepares you for a Certification Audit. This can involve documenting your compliant system, training, completing Internal Audits & general prep – The Assessor then independently & impartially performs the final audit to assess if you meet the particular standard. If so, you are certified.

So Why The Confusion?

Sometimes people like to maintain a Black Art in order to force you down a particular path. There are other clear reasons, these being just a few:

• Non UKAS accredited Certification Bodies offer both the system & the certificate, so as a 1 Stop Shop there is no difference between Consultant & Assessor. This means there is no independent assessment & it certainly isn’t impartial – hence not recognised by the informed

• Some UKAS Approved Certification Bodies offer training courses so will be unlikely to push you towards consultants as that could take away your need for a training course

• Some UKAS Approved Certification Bodies advise they are “Friendly” or “Approachable” and do not advocate the use of a consultant – often because they fear a consultant would refer you to a cheaper UKAS Approved Certification Body & they would lose the work

We would advise whatever route you chose get a few quotes & ensure they are quoting like for like. The 3 routes we would advise:

• You already have the internal expertise to fully prepare for the UKAS Assessment – get at least 3 quotes from independent UKAS Approved Certification Bodies, listed on UKAS website

• You think you are almost there but not 100% – either get a consultant to do a one-of Gap Analysis Audit, or select a training course (preferably from a UKAS Approved Cert Body, as it will give some comfort to the standard of the course).

• You feel you need solid guidance as you are not familiar with the standards or have no experience in implementing them (or perhaps just don’t have the time) – select a consultant & be sure to take references. Get more than 1 quote but ensure they are quoting like for like (& don’t forget the cost of the UKAS fees or your consultants attendance on those days).

If the final option is for you, you know where we are – enquiries@qmuk.co.uk