Is SEO Compatible with ISO 9001?

“Quality” being defined as the ability to deliver to pre-defined requirements – can an SEO (Search Engine Optimisation) company ever really deliver quality, with so many variables & the output being so unpredictable?

At QM.UK we have tried 3 different SEO companies over the years; all at least guaranteeing they would improve our website positioning on the major search engines. Alas none delivered, but actually dropped our site in the ratings.

So can an SEO Company ever achieve ISO 9001 Certification – YES, it can….

I often advise that ISO 9001 is certification of your Management System, not your product or service. Certification to the standard confirms your Management System has achieved a standard that can ensure consistency of process & quality of output. If the requirement is a Ford Fiesta you consistently deliver a Ford Fiesta, same if it is a Rolls Royce. Trouble with SEO is, even with a system in place, the output still varies!

I therefore have had to change my view that ISO 9001 Certifies a company’s ability to deliver to pre-defined requirements – it can only “maximize likelihood” of a pre-defined output.

For an SEO company to achieve ISO 9001 it would have to demonstrate consistency of processes and that it has the necessary tools in place to measure against planned results and make improvements where possible. It is similar for Telemarketing firms for whom we have delivered ISO 9001 UKAS Certifications.

So personally I would still recommend selecting an SEO company that has ISO 9001 Certification, as it does demonstrate in a sector open to such change and variables – they at least have certified systems to measure & maximize performance, increasing the “Likelihood” of your desired outcome – ROI.

Or just type SEO into Google and see how well they have optimized their own website 🙂

QM.UK