How Do You PROVE Your Product or Service Claims?
30th August 2018 by Grant McCormick
Many companies make bold marketing claims that are hard to prove & often unsubstantiated, so go largely unbelieved.
So Keep it Simple: Say It – Do it – Prove It!
In purchasing your product or Service with the exception of cost, what elements are most important to your Customer?
Quality of Product or Service?
When customers find a product or service they trust, they return, make repeat purchases, and recommend the product or service to others. Develop a Mgt System with processes that consistently deliver on time & at minimum, to your customer’s requirements. Then Independently certify your Claims – ISO 9001 Certification.
Security of Their Information & Privacy?
Without the proper checks and balances in place to safeguard customer data, things can go sideways very quickly. Develop a Mgt System that risk assesses all information you hold ensuring you fully implement the controls required to effectively protect both their & your own information, then inspire customer confidence by Independently Certifying – ISO 27001 Certification.
The Potential Health & Safety Impact of Your Operations:
Health and safety is an integral part of any and every business as it ensures that the well-being of employees, customers and visitors is protected. Alleviate potential customer concerns over the Safety of your operations, products or services by having your H&S Systems certified – ISO 45001 Certification – (replacing OHSAS 18001)
Your Possible Impact on the Environment or Their Environmental Profile:
Many companies place great importance on their Environmental profile. A Unilever study reveals a third of consumers are now buying from brands based on their social and environmental impact. Good practice can attract new customers Demonstrate you take your potential environmental impacts seriously by certifying to a recognised Environmental Standard – ISO 14001 Certification.
Wear the badges with pride – #iso9001 #iso27001 #iso45001 #iso14001
Say It – Do it… PROVE IT!