How Do You PROVE Your Product or Service Claims?

Many companies make bold marketing claims that are hard to prove & often unsubstantiated, so go largely unbelieved.



So Keep it Simple: Say It – Do it – Prove It!

In purchasing your product or Service with the exception of cost, what elements are most important to your Customer?

Quality of Product or Service?

When customers find a product or service they trust, they return, make repeat purchases, and recommend the product or service to others. Develop a Mgt System with processes that consistently deliver on time & at minimum, to your customer’s requirements. Then Independently certify your Claims – ISO 9001 Certification

Security of Their Information & Privacy?

Without the proper checks and balances in place to safeguard customer data, things can go sideways very quickly. Develop a Mgt System that risk assesses all information you hold ensuring you fully implement the controls required to effectively protect both their & your own information, then inspire customer confidence by Independently Certifying – ISO 27001 Certification

The Potential Health & Safety Impact of Your Operations:

Health and safety is an integral part of any and every business as it ensures that the well-being of employees, customers and visitors is protected. Alleviate potential customer concerns over the Safety of your operations, products or services by having your H&S Systems certified – ISO 45001 Certification – (replacing OHSAS 18001)

Your Possible Impact on the Environment or Their Environmental Profile:

Many companies place great importance on their Environmental profile. A Unilever study reveals a third of consumers are now buying from brands based on their social and environmental impact. Good practice can attract new customers Demonstrate you take your potential environmental impacts seriously by certifying to a recognised Environmental Standard – ISO 14001 Certification

Wear the badges with pride – #iso9001 #iso27001 #iso45001 #iso14001

Say It – Do it……….. PROVE IT!

What is the Financial Impact of ISO?

From our experience businesses pursuing ISO 9001, ISO 27001, ISO 14001 or OHSAS 18001 do it for one of 3 reasons:

• To fulfil tender or customer requirements and win new work

• To drive Business or Process improvement

• Both of the above

I would guestimate from our experience 20% of businesses pursue certification to solely fulfil tender or customer requirements and win new work.

A similar percentage would use their certification project to focus mainly on driving Business or Process improvement.

The bulk of businesses want the certification to win new work but engage with the process of attaining certification, to benefit from both Business & process improvements.

For any Business considering implementing the standards we would always ask that they consider Return on Investment. Firstly obtain a costing for the certification route you think could best help you improve in your operations & best serve a positive outcome in gaining your chosen certification. See previous post for various methods of attaining certification.

The main financial benefit will be the additional tenders it qualifies you for & the extra work it may bring in – ask your potential clients if it could give you a more favourable outcome when bidding for work. Benefits outside of this most obvious financial reward are normally found in the project phase & can be –

ISO 9001 Project Phase

• Enables you to examine your current operating processes & identify areas for improvement

• Pushes you to rationalise & define systematic processes that ensures all are “singing off the same hymn sheet” within the business

• Clearly defined business processes support company growth “before things get out of control”

ISO 27001 Project Phase

• Ensures you identify all information stored within the company & it’s importance to your business

• Systematically guides you through risk assessing the threats & vulnerabilities to the information you hold

• Ensures you put in adequate controls to protect your information and ultimately your business

ISO 14001 Project Phase

• Identifies any aspect of your business that can impact the environment

• Makes you evaluate the impacts your business could have on the environment & identifies the controls needed to reduce the likelihood or prevent such impacts

• Ensures an awareness of Environmental Legislation & avoids any unnecessary & “crippling” fines

OHSAS 18001 Project Phase

• Identifies any Hazards within your business that could impact Human Health or cause Accidents

• Makes you evaluate the Risks associated with these Hazards & identifies the controls needed to reduce the likelihood of accidents or affects on Human Health

• Ensures an awareness of Health and Safety Legislation, avoids any unnecessary “crippling” fines & most importantly protects both your employees and anybody else who can be affected by your work

These are just a few bullet points on some of the ways certification can help your business, there are many more. So if you want any further info just get in touch.

grant@qmuk.co.uk

ISO 9001, ISO 27001, ISO 14001 & OHSAS 18001 – How Long Does It Take?

Time Scale varies greatly for the various ISO offerings in the Market Place, as does client requirements & expectations. The time to Certification depends on Internal Expertise, External Help, Management Commitment, Internal Resource & the Route you chose.

As independent UKAS Certification is the only certification recognised by ISO & the British Government, if you choose any other route – pay your money and demand it right away. Don’t be surprised though if it costs business rather than creates.

3 main routes to UKAS Certification:

1. Internal Expertise

If you have an internal member of your team who has been through the process before or is a relevant practising Quality, Information Security, Environmental or Health & Safety Mgr, he will probably be able to successfully guide you through the process. Timeframe will depend on how much experience they have of taking organisations through the process & how much commitment they get from their colleagues. Being internal the most frequent downfall is that chargeable work often tends to take priority & ISO is often put on the back burner – or seen as almost the sole responsibility of that Manager & is hard to integrate.

2. Training

If you wish to proceed without an external consultant but do not have the full internal expertise to proceed, there are training courses available. We would recommend you seek UKAS Certification Bodies for these courses. The trouble is these courses are very generic & we would only recommend this route if you have a Manager or person who may just fall short. We would recommend them as refresher or top-up courses, rather than a one-stop shop to ISO Certification. Timeframe raises same concerns as previous route, only a less experienced person is likely to attract less internal commitment & their aptitude for training is less predictable. The less experienced the person is, the more likely they are to go “Belt & Braces” with their systems to ensure conformance to all the clauses. This often produces cumbersome systems costly & time consuming to maintain ongoing.

3. External Consultancy

External Consultants who have several years experience of implementing systems & gaining ISO Certification should give a more predictable outcome. “Buyers Beware” – consultants can promise to meet your fast-track timeframes, but it is still less than predictable. To successfully implement a system & be able to demonstrate full integration into your working practices, there still requires internal commitment & resource. While an external consultant can produce a lean, dynamic system & guarantee a positive outcome – timeframe will still rely heavily on Internal Commitment.

While at QM.UK we offer the third option, we recommend you explore all options before making a decision.

QM.UK UKAS ISO 9001. ISO 27001, ISO 14001 & OHSAS 18001 Consultants

Which ISO Best Fits You?

You should consider which standard/s could help improve your business against which standard/s would most impress your potential client base –

ISO 9001 helps you monitor & improve both your processes & client perception. It also gives you the discipline to ensure you don’t miss critical details in pursuit of profits & deadlines.

ISO 27001 makes you have a closer look at the information you hold &the security of it – protects against info loss that could publicly damage your brand.

ISO 14001 ensures you minimize your impact on the environment – gives you a clear conscience, green credentials & can impress potential clients.

OHSAS 18001 ensures you minimize risk to all personnel or anyone else affected by your activities – shows due diligence if in the unfortunate event, you have an accident or incident.

Ultimately it can boil down to “Return on Investment”

Ask: Will implementing these standards increase profits through improvement in internal operations or by helping you meet client & tender requirements?

#ISO9001 , #ISO27001 , #ISO14001 & #OHSAS18001 #UKAS or Non-UKAS?

A Minefield to the Uninitiated – “The ISO Virgin”

For many individuals their first interest in the ISO Standards is generated from a client request, tick box on a tender, or request from a Director to “find out what it is”, or simply *get it”. This leads to the obvious place of research – the internet.

It is there that individuals can easily be drawn in to high ranking websites with impressive terminology & even #Celebrity endorsement, see this amazing promotion of “Non-UKAS” Certification by Nick Hewer of #TheApprentice , apparently now a “Certification Ambassador” – Nick Hewer of #Apprentice

People with limited time and/or budget can also be drawn to attractive terms such as “3 Simple Steps”, Fast & Cost Effective”, “Complete Solution”. You can similarly obtain a “Degree” on the internet – Fast, Cost Effective, Complete Solution & in just 1 Simple Step – would you employ someone with one of those degrees when there are so many genuine people who have legitimately worked hard for theirs?

Ultimately you get what’s written on the packet. If it says it is fast & cheap – it is fast & cheap. If the Certification or Logo you attach to your company says “fast & cheap, then………

Non-UKAS Certification companies inevitably follow the same 3 step process, visit & give you an off the shelf system/document – ludicrously easy audit that no company fails – issue their own certificate.

For credible, recognized Certification it is like sitting your driving test, anybody can teach you to drive – but you must be assessed by an independent DVLA approved examiner. Imagine the roads if licences could be guaranteed first time just by making a payment – issued in “3 simple cost effective steps” , Lesson – Test – Pass!! All credible Certification is assessed or marked by independent bodies – GCSEs, A Levels, Degrees, Driving Licences, Gas Safe Engineer etc. There is a level you must achieve to pass, not good enough you fail – that’s what sets a Standard.

UKAS are the only Accreditation Body in this country, recognised by both ISO & The British Government – https://www.gov.uk/accreditation-and-conformity-assessment-guidance-for-business-and-government-departments#ukas-the-uks-national-accreditation-body.

We believe we offer the best route to the only credible form of certification in the UK – #ISO9001 , #ISO27001 , #ISO14001 & #OHSAS18001 #UKAS #Certification .

WE GUARANTEE “UKAS” CERTIFICATION.

We do this by deploying key safety nets in the process – We Document Your Systems – We Advise on Implementation – We Fully Audit you – We Follow Up & Help Close Out Our Audit Findings – We Represent at independent UKAS Certification.

Being totally honest all #ISOConsultancy companies will tell you they are the best & we are no different so shop around. Be sure of one thing though – make sure it is a #UKASCertificate !!

Grant www.qmuk.co.uk